Join the Citywide Campaign
for Student Attendance and Belonging
Led by Spark SF Public Schools, in partnership with SFUSD, we invite you to join local sports celebrities, elected officials, businesses, community organizations, residents and civic leaders in supporting:
Be Here!—a citywide public awareness campaign to boost student attendance and foster a culture of belonging across San Francisco public schools.
Our Ask: Help us share this important message.
Help us amplify the Be Here! message through your newsletter, social media, or other communication channels. We have ready to go language and campaign graphics for you to use to show your support!
Sign up to the left to receive the social media kit!
We launch August 12th, 2025!
Be Here! Campaign Roll-Out
August 12, 2025 through September 30, 2025
(September is SFUSD Attendance Month!)
Launch Date: August 12, 2025
Citywide Social Media
Share-Out
Together, businesses, CBOs, and civic leaders will use their communication channels send out weekly campaign PSA posts that address the most important themes and statistics for promoting attendance and belonging.
SF City Streets
Ad Campaign
Covering our 7x7 city, through a generous partnership with SFMTA, MUNI buses will help carry the PSA campaign across San Francisco. Storefront posters will help boost awareness.
Celebrity
Shout-Outs!
Be on the look out for some of our
local celebrities sharing their support of students and schools with messages about the importance of attendance and belonging!
The Be Here! Social Media Toolkit will include all the language and graphics you need to share on your personal or professional communication channels, including newsletter articles you can add to share with your colleagues and employees.
A special message from Benjamin Bratt
An SFUSD alumnus and native-San Franciscan, Benjamin Bratt shares a message to the SFUSD community about students, learning as a community, and the importance of being at school.
Why this matters so much
When students feel connected, supported, and seen, they’re more likely to show up—and thrive. However, too many students are still missing out on school with overall attendance still below pre-pandemic levels.
Businesses, community partners, and civic leaders like you can help us boost awareness about what research says about the impact of missing even just two days of school per month.
In SFUSD, chronic absence cuts across every grade level—from our youngest learners in kindergarten to students in high school—and with it, students lose vital learning time, social connection, and long-term opportunity.
Our public schools are at the heart of a thriving city. Every student who shows up today is shaping the San Francisco of tomorrow.
Did you know that…
Research shows that missing just two days of school each month can set students back—whether it’s a kindergartener building critical grade-level reading skills, a 7th grader keeping up with core math concepts, or a 10th grader staying on track to graduate.
And because public schools are funded based on attendance, strong attendance helps keep essential dollars flowing to our schools.
Absence is just as high in elementary school, as it is in high school. Supporting students is also about supporting families.
We have not yet returned to pre-pandemic levels of attendance, so now is the time to act.
Be Here! Community Partners
AECOM
Alten Construction
African American Achievement and Leadership Initiative (AAALI)
African American Parent Advisory Council
AT&T
Attendance Works
Bay FC
CalRTA: San Francisco Retired Teachers
Chinese for Affirmative Action
Clement Street Merchants Association
Chinatown Community Development Center
Coleman Advocates
Community Youth Center
Discover Polk CBD
Golden State Community Foundation
Good Samaritan Family Resource Center
HKIT Architects
Lakeside Village Business Council
Latino Task Force
Latin American Teachers Association
Mission Economic Development Agency
Mission Graduates
Mission Merchants Association
Multistudio
Noe Valley CBD
Noe Valley Merchants Association
North of Market/Tenderloin CBD
Parents for Public Schools
San Francisco Beacon Initiative
San Francisco Chamber of Commerce
San Francisco Department of Children, Youth and their Families
San Francisco Department of Early Childhood
San Francisco Giants
San Francisco Mayor’s Office
San Francisco Parks and Recreation
San Francisco Public Library
Senator Scott Weiner
SF Parent Coalition
Springboard Collective
Supervisor Connie Chan, City and County of San Francisco
Supervisor Danny Sauter, City and County of San Francisco
Supervisor Matt Dorsey, City and County of San Francisco
Supervisor Myrna Melgar, City and County of San Francisco
Supervisor Shamann Walton, City and County of San Francisco
Tacolicious
Tenderloin Community Benefit District
The Association of Chinese Teachers (TACT)
William and Flora Hewlett Foundation
YMCA of San Francisco
…More to come!
Check out the Be Here! Campaign Launch!
Major city organizations including theWarriors/Valkyries, Bay FC, SF Giants, San Francisco Chamber of Commerce, city agencies - DCYF, DEC, SFPL, SFMTA, Park and Rec, parent and educator groups, businesses, CBOs from across San Francisco joined us to kick off the Be Here! campaign to rally every person in San Francisco to support students and share out this important message!
(Video provided courtesy of SFGovTV)
Attendance and Belonging Resources for Families
Desarrolle la costumbre de una buena asistencia escolar/ 培養良好的出勤習慣
Resources for parents are provided below on supporting their child strong attendance and nurturing school belonging. These informational flyers are from Attendance Works, a nationally recognized leader on best practices to support student attendance.
Pre-K + Kindergarten
(Preescolar/幼稚園)
Supporting Healthy Habits for School Attendance
Elementary School
(Escuela primaria/小學)
Supporting Healthy Habits for School Attendance
